Innovating with purpose

Building with heart

How it all started

I’m William Asefaw, a 21-year-old entrepreneur from Örebro. My journey started with a simple realisation: no one should have to live in the dark. What began as a trip to Kenya and Eritrea has turned into a mission to design solutions that bring light, safety, and hope to people around the world. Driven by innovation and compassion, I am committed to transforming lives through sustainable, cutting-edge technologies that illuminate even the darkest corners. This is more than a vision—it's a movement towards a brighter, safer future for all.

What I’m building?

Saltchi (Formely Salt Tech) creates lamps powered by saltwater, safe, affordable, and designed for people living outside traditional electricity grids.

What began as frustration with power cuts and unlit streets has grown into prototypes, a patent process, and a vision for scalable impact. Our goal is simple: to bring reliable light to places where it’s most needed.

Contact me

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!